The pop stars are seemingly mad about TikTok. Over the past week, a few tweets Garden gone viral featuring artists like FKA Twigs, Charli XCX, and Florence And The Machine complaining about their labels forcing them to make TikToks to promote their music. Halsey is the latest musician to take to, hey, TikTok, to claim that their label will not release a new song if it does not have an accompanying viral TikTok.
While playing a snippet of a new song, Halsey wrote: “Basically, I have a song that I love that I want to release ASAP, but my record label will not let me. I’ve been in this industry for eight years and I’ve sold over 165 million records and my record company is saying I can not release it unless they can fake a viral moment on TikTok. ”
Some might speculate… that this is exactly the sort of viral TikTok this song would “need” to be released. Halsey says that’s not the case. When someone pointed that out in the comments, they responded: “Bruh I wish it was haha. They just said I have to post tiktoks they did not specifically say ‘about what’ so here I am. ”
And when someone else asked “what counts as viral,” Halsey responded: “It’s like it does not get a certain amount of views or likes or we they will just keep making me make videos and push it back until they’s happy . ”
“Everything is marketing,” Halsey concluded in her now-viral TikTok. “And they are doing this to basically every artist these days. I just want to release music, man and I deserve better tbh. I’m tired. ”
Everything ice marketing… hmm. Makes you think.
On Monday morning, Halsey sent out some tweets addressing the whole situation. “At this point I do not know what to do because I told the truth about what’s happening and now I STILL do not have a release date AND some of you think I’m lying about this whole fiasco,” they wrote. “So I’m double fucked lol. if you have questions, I have answers. I have nothing to hide. ”
Halsey’s most recent album, the Trent Reznor and Atticus Ross-produced If I Can’t Have Love I Want Powerwas released last year.